Sterling

Sterling is the secondary antagonist of Cars 3. He is a billionaire businesscar who purchased Rust-eze after founders Rusty and Dusty Rust-eze put the company up for sale in order to build the Rust-eze Racing Center, an elite training facility with the latest technology. It appears that he also intends to run Rust-eze out of a personal office at the Racing Center. Sterling made his fortune as the 'mudflap king' of the eastern seaboard. He proclaims himself to be a big fan of Lightning McQueen and is very knowledgeable about his racing career, including the racing career of McQueen's mentor, Doc Hudson. Sterling is a sports car with a silver coat of paint. He is described as "laid back" and "unassuming", though he takes business seriously, and doesn't say things that are "not charming". He is a Revere Motors Model AG, a car based on the BMW 2000CS.